No such thing as a good hire in the abstract.Read the manifesto
HIRE

Hire a GTM Engineer

The role that replaced hiring three SDRs, and the reason your first revenue hire might be an engineer.

+205%Postings YoY
+205%
GTM engineer postings, year on year
1
Often hired before the second SDR
Both
Writes code, owns pipeline

Everyone is hiring for this and nobody agrees what it is

  • Retained recruiters.
  • LinkedIn Recruiter seats.
  • Keyword-matched resumes.
  • Templated InMails.

A GTM engineer builds the systems that generate pipeline: data enrichment, scoring, routing, automated sequences that are actually personalised, and the internal tooling that lets two people do what a team of eight used to. They write code, and they own a number.

The demand is real and recent. Postings more than tripled in a year, and Series A teams increasingly hire one before they hire a second SDR. Which means almost everyone applying has a different idea of what the job is.

The hiring problem is separating people who built the machine from people who bought the tools. Both describe themselves the same way. Only one of them ships.

How the agent runs a GTM engineer search

01

Evidence of building, not configuring

Repositories, scripts, internal tools written up in public, automations described in enough detail that you can tell they were authored rather than purchased.

02

It finds them outside sales titles

Many of the strongest are growth engineers, data engineers or founders of a failed startup who ran their own pipeline. Title filters miss all three.

03

Outreach that speaks to the stack

The message names what your funnel actually looks like and what they would own, because a GTM engineer who is any good will ask that in the first reply anyway.

04

Screening on ownership of a number

Your questions go out early: what pipeline their system produced, what broke, and what they would rebuild.

Questions.
Answered.

Close cousins. Growth engineering usually sits inside the product; GTM engineering usually sits across sales and marketing systems. Many candidates can do both and the agent reads for the overlap.

Many Series A teams now do. One person who automates enrichment, scoring and sequencing can produce more qualified pipeline than two people dialling, and the system compounds.

Less important than whether they have built something end to end. Tools change every eighteen months; the ability to wire systems together and own the output does not.

Public evidence first, then your screening questions in the first thread. People who built the machine describe what broke; people who bought it describe features.

Find your GTM engineer.

Tell us what your funnel looks like today and the agent will find people who have built one.